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  • Linkedin

Clients & Employers 

  • Cal Poly University, Pomona

  • California State Library System

  • Claremont School of Theology

  • Finn Partners/Polskin Arts

  • Getty Museum, Trust, Foundation, Conservation Institute, and Research Institute

  • Hammer Museum (UCLA) & the Billy Wilder Theater

  • Huntington Library, Art Museum, and Botanical Gardens

  • Library Foundation of Los Angeles

  • Museum of Contemporary Art, San Diego

  • Natural History Museum of Los Angeles County

  • Santa Barbara Museum of Art

  • Segerstrom Center for the Performing Arts

  • Whittier College

Artists

Projects

WORK

Highlighted Results

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ATTENDANCE AND REVENUE

  • VISITORSHIP
    Led a series of publicity and marketing campaigns that helped Huntington attendance grow an average of 50,000 per year in 2019-2023
     

  • DINING REVENUE
    Oversaw the marketing communications strategy that fully booked a renovated historic Tea Room within a week of opening
     

  • MUSEUM STORE SALES
    Led an updated email program and store catalog project that  increased online gift shop sales 35% in one year (2022 to 2023)
     

  • FUNDRAISING
    Helped produce the case statement for Whittier College's "Endowing the Tradition" campaign, which raised $70,000, and led publicity for the $ 243 million "For Generations to Come" campaign
     

  • TICKET SALES
    Responsible for publicity and marketing for an LA Opera production that sold out all 8 performances (200 seat capacity)

New York Times headline about The Huntington's museum getting hip

AWARENESS

  • NATIONAL
    Led PR for an art & science exhibition partnership with the National Gallery, London that was detailed in feature stories in the Wall Street Journal and on NPR
     

  • REGIONAL
    Pitched a donor story about LA Chinatown photos that was broadcast to 295,000 viewers on NBC-TV and reached tens of thousands more via other media outlets
     

  • EXCLUSIVES
    Crafted the media relations strategy for a partnership with the Ahmanson foundation, earning recognition as a major win in the LA Times
     

  • MISSION CRITICAL
    Placed the Huntington’s D.E.I. plan among other accomplishments in a lengthy New York Times feature​

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BRAND & ADVERTISING 

  • BRANDING
    Led delivery of comprehensive brand guidelines at The Huntington, securing board approval while drafting the strategy and messaging for rollout
     

  • MARKETING INNOVATION
    Supervised a landmark billboard campaign for the Getty that was lauded by the LA Times
     

  • DESIGN LEADERSHIP
    Art directed a Huntington digital visitor guide campaign that was selected as a model for Bloomberg’s museum apps
     

  • FLAGSHIP INITIATIVES
    Helped lead graphic design for the new, award-winning Cerritos Millennium Library
     

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OTHER

  • WRITING & EDITING
    Wrote more than 100 news releases, dozens of blog posts, and countless pieces of web content

  • Served as editor of Whittier College's alumni magazine and developed an array of recruiting, marketing, and fundraising brochures for multiple clients

  • Produced a narrative podcast series on the transformative power of engaging with nature and history
     

  • EVENT PLANNING
    Hosted dozens of press events (in-person and online), developing event flows, talking points, and guest lists​
     

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